Unsolved Mystery: Luck-e You Ad Campaign



The "luck-e you" ad in the July/August issue of Delta Magazine.



The "luck-e you" billboard rises above the Waffle House in Greenwood.

What is with mysterious ad campaigns? I mean, you can't successfully advertise a product or service if the person viewing the ad doesn't know what it is you are advertising. With that, I am at a loss trying to figure out what the "luck-e you" campaign I have been seeing around the Delta is advertising. They have posted billboards and were in this month's Delta Magazine. If anyone has any idea what this might be, or would like to make a random and/or absurd guess, leave it in the comments below.

Comments

John Montfort Jones said…
It has something to do with Planter's Bank... Not totally sure what though.
12:05 AM
Unknown said…
Well the ad campaign people did a good job i think...makes the consumer focus on the logo to and sparks attention and conversation..so that when i is revealed...you feel like you've seen it before
9:07 PM
John Montfort Jones said…
The brains behind the mystery were Jamie Murrell from Arcola, MS... (I Think)
10:34 PM
Lise Foy said…
I'm pretty sure it has something to do with a new service Planter's Bank is about to unveil.
1:50 PM
Lise Foy said…
I'm pretty sure it has something to do with a new service Planter's Bank is about to unveil.
1:50 PM
John Montfort Jones said…
Its a totally internet and email checking account. No paper checks, only debit cards, e-statements, ect
8:29 AM
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